Unilever / MRM Worldwide RomaniaCIF – Cleans Romania

"Cif - Curata Romania" mobile apps helped clean up the streets of Romania from aggressive graffiti and nasty messages that could negatively influence the proper development of the cities' children.
Client: Unilever / MRM Worldwide Romania
Deliverables: User experience, Development – PHP / Objective C / Java
Prizes: Cannes Lions, Effie, Creativity Awards, Fibra
Date: 2015
The Brief
Promote the CIF Cleaning team through an interactive experience which brings people and communities together.
The Challenge
Crowdsource a map with places in dire need of a makeover. The app combined with the efforts of Unilever proved to be an great alliance for cleaning-up Bucharest and Romania


The Solution
“Cif – Curata Romania” mobile apps helped clean up the streets of Romania from aggressive graffiti and nasty messages that could negatively influence the proper development of the cities’ children.
The apps encourage users to find and map the offensive, discriminatory or vulgar markings in Romanian cities. A CIF team would use this map to visit and clean the indicated locations.The apps featured beautifully designed pre- and post-cleaning images
385 locations were cleaned, significantly supplementing the original 80 planned locations.



Case Study
Other Projects you might like
- AmberEmpowering Women in Gaming: The Impact of #HerOwnGame Pattern2023-02-13T11:29:05+02:00
AmberEmpowering Women in Gaming: The Impact of #HerOwnGame
- Homelux building a new name in Home & DecoPattern2023-02-01T16:42:43+02:00
Homelux building a new name in Home & Deco
- Carbon IncubatorTurning a Company Mission into a Stunning Visual JourneyPattern2023-02-01T17:00:11+02:00
Carbon IncubatorTurning a Company Mission into a Stunning Visual Journey
- Gamelab Barcelona Conference 2017 TrailerPattern2023-02-01T16:57:07+02:00
Gamelab Barcelona Conference 2017 Trailer
- Link TwinTaking an Artful Indie Game to New HeightsPattern2023-02-01T16:54:49+02:00
Link TwinTaking an Artful Indie Game to New Heights
- Amber Branding for Good – PR & CSR CampaignsPattern2023-02-01T16:46:57+02:00
Amber Branding for Good – PR & CSR Campaigns
- The Social Incubator Lucrez din nou Web PlatformLaurentiu Lazar2023-02-01T16:02:27+02:00
The Social Incubator Lucrez din nou Web Platform
- Auchan Unitate de Suport Medical – AuchanPattern2023-02-01T16:26:57+02:00
Auchan Unitate de Suport Medical – Auchan
Trusted by these amazingbravecreativefunlovely clients










Got your attention?
Contact us and let’s talk about your projects.
