CIF – Cleans Romania
"Cif - Curata Romania" mobile apps helped clean up the streets of Romania from aggressive graffiti and nasty messages that could negatively influence the proper development of the cities' children.
Client: Unilever / MRM Worldwide Romania
Deliverables: User experience, Development – PHP / Objective C / Java
Prizes: Cannes Lions, Effie, Creativity Awards, Fibra
Date: 2015
The Brief
Promote the CIF Cleaning team through an interactive experience which brings people and communities together.
The Challenge
Crowdsource a map with places in dire need of a makeover. The app combined with the efforts of Unilever proved to be an great alliance for cleaning-up Bucharest and Romania
The Solution
“Cif – Curata Romania” mobile apps helped clean up the streets of Romania from aggressive graffiti and nasty messages that could negatively influence the proper development of the cities’ children.
The apps encourage users to find and map the offensive, discriminatory or vulgar markings in Romanian cities. A CIF team would use this map to visit and clean the indicated locations.The apps featured beautifully designed pre- and post-cleaning images
385 locations were cleaned, significantly supplementing the original 80 planned locations.
Case Study
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