Branding Projects
Craft a winning branding and business strategy
Our approach to branding relies on deep cultural insights, clear strategic direction and the power of human expression.
We conceptualize, design, implement, and deploy a comprehensive and well-balanced brand which, paired with your excellent work, will get people to love you, interact with you, consume and purchase your products.
Tech Domains Codebreakers The Story of Break the Code 2.0’s Success
After winning a Webby nomination, attracting over 100,000 participants in a span of just 3 weeks, and receiving hundreds of messages from participants eagerly requesting the next edition, the team at .Tech Domains set out to create an extraordinary follow-up to Break the Code. Thus, in 2022, Pattern joined forces with Tech Domains in the challenge known as Break the Code 2.0, aiming to make it even better and more fun than the first version.
RocketRide Games RocketRide Website
We did a full redesign to a more flat design, more powerful colors (a bold red contrasting with blue-black backgrounds), working on all of the company’s marketing assets. We also redesigned the website to match the new branding and helped in creating a more seamless user experience.
The Social Incubator Bun in Cariera Career Counseling Platform
Crafting a functional and beautifully designed Career Counseling platform in Wordpress.
Bucharest Branding Week Bucharest Gaming Week Branding
Bucharest Gaming Week, also known as BGW, is a 100% Romanian event dedicated to video games and gamers in general.
Amber Amber Brand Book
Corporate identity and brand book for Amber Studio
Amber Women in Gaming
Women in Gaming is about simple stories that highlight the difficulties and the victories of women who have succeeded in an industry dominated by men.
Project Artivism Artivism Branding
We were hired to create a logo & visual identity for Artivism, a non-profit dedicated to promoting local and international artists, while focusing on increasing access to the arts within marginalized populations.
British American Tobacco Global Graduate Program Hiring Campaign
We created a fun, interactive Quiz platform for British American Tobacco where users can answer a few questions about themselves, being guided along the way by a “mentor”.
Verita International School Branding
We wanted to help Verita International School communicate their professionalism, with a minimalist visual identity that can be easily adapted and used on all sorts of branding materials, physical or digital
What Font Is Website & Branding
What Font Is website’s design looked too sketchy, and our client needed a more professional touch in their site. The concept for our work was the Anatomy of the Font. Every detail on the website was then built in relation to this overarching concept.
RGDA Event Branding
Dev.Play is the first conference on Game Development in Romania. For this year’s edition, we recreated their logo, key visuals and all the marketing assets, accordingly.
Twitch Branding Templates
Twitch are one of the leading supporters of eSports, with multiple eSports teams and personalities having some type of partnership with the platform.
Homelux building a new name in Home & Deco
We helped Homelux with a full branding project, consolidating their design to show professionalism and a modern touch.
Dev Play Conference 2018 Branding
The Challenge Dev.Play’s mission is to promote the Romanian & Eastern European game development industry, both locally and internationally, and to serve its paticipants as an opportunity for networking and learning. The first edition took place in September 2016 and attracted 300 participants. The Solution For this year's DevPlay edition we created a crisp, tech-styled logo that has weight and impact in all shapes and sizes – from mobile phone website headers to huge screens in the conference venue. We changed the color scheme to a darker shade of purple as primary color, bringing depth to the [...]
AmberEmployee Handbook
To illustrate Amber's playful and cool work environment we made an Employee Handbook. The document summarizes the core insights about Amber, values and kaizen, the attendance expectations, define nonexempt and exempt employment statuses, the use of company property, and anything else an employee needs to know.
Tech Industry Employer Branding
A series of Employer Branding projects and events with and for employees that boosted Amber's engagement with its maine stakeholders: their employees
Amber Branding for Good – PR & CSR Campaigns
Amber is a Game Development company with a strong desire to make things better: to care for its employees, while also contributing to a number of great educational and social causes. We helped them with a multitude of initiatives to help them fulfill their goals.
AmberRebirth of a future Tech Giant – Amber’s Rebranding
We helped Amber with a full rebranding project, upgrading their design to show scale, performance, professionalism and a modern touch.
Gamelab Visual Identity
This is Gamelab, an awesome Interactive Entertainment & Games Conference in wonderful Barcelona. We helped them with their visual identity, going through multiple logo iterations to find the best solution.
Dev.Play Stepping up the Branding Game
Revamping the Dev.Play Conference Visual Identity for Romanian Game Developers Association (RGDA).
Bitlikes Branding
We helped Bitlikes with their overall strategy, visual identity and pitch decks.
Carbon Incubator Branding
We created Carbon's visual identity on the conceptual pillars of Carbon as a natural element and motion as a driver of progress. Hexagons (signifying the atomic number of Carbon), particle acceleration, electricity are all part of the visual personality of the brand.
Lorraine Game Studio Branding
We created Lorraine's visual identity from scratch, building upon the company's vision and place in the game development market.
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