British American Tobacco hired us to deliver an exciting hiring campaign for two of their Management Traineeship positions in HR and Finance, as part of their Global Graduate Program.
We created a fun, interactive Quiz platform for British American Tobacco where users can answer a few questions about themselves, being guided along the way by a “mentor”. Based on their answers, they were directed to either the HR position or the Finance one. This created quite a buzz and generated a very positive feedback from the users.
We filmed and produced 4 different videos, 2 for each job, in order to promote the campaign via Social Media ads and posts. The company got hundreds of applications in a very short time span, marking a very successful project.