Drumul Taberelor Website
Deliverables: Branding, marketing assets, web design, web development
Date: November 2020
Ceetrus is an international mixed-use real estate developer, focused on local shopping centers and retail parks that generate value for territories, communities, society and the environment. They needed to refresh the DrumulTaberelor.ro site and to integrate it in a larger platform in order to be closer to community by offering useful information from different areas not only regarding the shopping center.
The first challenge was to create a multi-sites platform with different domains but with one single control point. We needed to focus on community’s values and identify useful aspects in order to bring the people together on a digital platform where they can interact, access important information that could improve the quality of life.
We redesigned the site in a more dynamic and intuitive manner and we also added more functionality having in mind the needs of community. Besides the attractiveness, the site includes a lot of new features, articles, promotions, and events, everything that could help people to brighten up everyday life.
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