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Amber Trailer for Bucharest Gaming Week

In a GTA-inspired video, we showcase a day in the life of a gamer, from morning until the end of the working day. Our main character had to complete missions, tasks and advance in his career, just like any real person, but all in a gamified way.

The Challenge

At  Bucharest Gaming Week, our client, Amber wanted to give the audience 5 reasons to work in the gaming industry.

The Solution

In order to represent these 5 reasons, we chose to show a day in the life of a gamer, from morning until the end of the working day.

Our main character had to complete missions, tasks and advance in his career, just like any real person, but all in a gamified way – much like in our visual & concept inspiration, Grand Theft Auto.

Our Work

The Amber Video

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